Max Bupa Health and fitness Insurance plan rebranded as Niva Bupa

With the exit of Max India and the entry of non-public equity company Accurate North, Max Bupa required to develop a new manufacturer identity. All improvements all around the manufacturer transition will possible replicate by 12 months-conclusion.

Niva Bupa Health and fitness Insurance designs to turn out to be a ₹2,500 crore entity by FY21-22 and keep strong growth in the sector, a corporation launch mentioned Friday. The rebranding will not influence shoppers and its associates.

Krishnan Ramachandran, MD and CEO, Niva Bupa explained, “Following the shareholder changeover of Max Bupa from Max India to Correct North in 2019, we are now ready with our new model id as Niva Bupa. The new manufacturer will firmly stand at the intersection of money providers and health care to fulfil the wants and aspirations of millions of individuals in India.”

Backed by Genuine North and Bupa, the rechristened brand name Niva Bupa Health Insurance will aim to offer economical assurance and health care access to its consumers by having ahead its legacy of product or service innovation, client centricity and digital ability.

The coverage corporation will be instrumental in supplying obtain to ideal-in-class healthcare and would empower its prospects with digitally backed meaningful tools to allow bigger control over their health and fitness and perfectly-being.

The company made the decision to benefit from this as an chance to redefine alone. Following arduous customer screening and insights, the business agreed on ‘Niva Bupa’ as the new identify for Max Bupa. The rechristening conclusion was primarily based on a survey and in-depth interviews across new-age millennials and middle-aged consumers who had been either existing or to start with-time potential buyers of health insurance plan merchandise, it stated in the press launch.

Nimish Agrawal, senior vice president & head, marketing, Niva Bupa claimed, “Our identify has improved from Max Bupa Well being Insurance coverage Company Constrained to Niva Bupa Well being Insurance Organization Constrained helpful 5 July 2021. As following actions, we will closely do the job with our companions and several stakeholders to complete our manufacturer transition by year-stop. It will be reflected in all our shopper and companion-struggling with assets henceforth. Our organization fundamentals continue being unchanged, and there will be no affect of this transition on our clients and companions.”